In-house marketing teams have their own top-of-funnel problem, driven by AI. Generative tools now allow anyone with an idea to produce content, creating a volume surge that is distorting expectations around both speed and quality.

Remember "Good, Fast, Cheap"? While the need for Fast is clear and present due to AI enthusiasm, Cheap is currently debatable, and Good often falls by the wayside. How can operations leaders navigate shifting stakeholder demands while making sound business decisions? Let's discuss!

In this session, we'll explore ways to:

• Determine when to advocate for premium quality—and when "good enough" genuinely works

• Align stakeholders on a shared definition of "Quality" and establish success metrics upfront
• Measure the impact of reduced quality on business outcomes

Bring your thoughts, ideas and questions for a facilitated, interactive discussion with senior marketing operations leaders at high profile brands. 

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